Q&A marketing or question and answer videos are an excellent way to drive customer engagement, bring more views to a website, and gain more leads. But, they do need to be done right.
These videos do need to focus on common questions your customers are likely to have. They must then go on to answer those questions in a straightforward, helpful, and trustworthy manner, and all without being promotional.
If you’re working on creating a video for your website, you may want to hold off on another commercial for your company and instead focus on the answers your customers will most value.