In February, Uwingu, a small, for-profit company with a mission to create new ways for people to personally connect with space exploration and astronomy and, in turn, raise funds for space exploration, research, and education grants, announced its Mars Crater Naming Project as its latest money-raising initiative. The project invites users to stake claim to one (or many) of the approximately 500,000 unnamed but scientifically cataloged craters on the Red Planet (the 15,000 features already with n...