https://social-media-agency.wixsite.com/socially/post/what-does-a-social-media-marketing-agency-do
The ultimate goal of any digital marketing campaign is to get as much organic traffic to a company's website as possible. Marketers at digital marketing organisations are well-versed in inbound marketing, customer journeys, and search engine search algorithms. Organic traffic (traffic from people who find your website online via a search engine search) to your website will rise if you work with a digital marketing agency. Your website will generate more leads at a lower cost. These leads will also be of higher quality, increasing the likelihood of their making a purchase.