The EISCAT European space station in the Arctic Circle will pepper an unfortunate solar system in Ursa Major with a Doritos ad. EISCAT How little do we think of potential extraterrestrial life? Not much, it seems. The University of Leicester helped Doritos — yes, THAT Doritos — send a message to a solar system 42 light-years away in the constellation Ursa Major. What was the communication? A peaceful salutation? A threat? Nope, it’s a Doritos ad....