I got out my EQ mount and took a few pictures this morning. This is very basic stuff but I hope it will be helpful.
You must get THIS axis of the mount pointed to Polaris:
The EQ mount has 4 separate controls. The two "manual controls" which you referred to, are the ones which are attached by flexible cables. These are the ones which you adjust while observing. Note that they move the telescope position. They do not have anything to do with the alignment. It's the other two controls you use for alignment. As I think Poppa Chris pointed out, these alignment controls are actually Alt-Az controls.
Here is the altitude control. It changes the angle of the mount:
The correct angle is in fact the same as your geographic latitude. If you are located in Kings Mountain NC then your latitude is 35 degrees. Begin by setting the altitude to this value using the scale shown on the mount.
As you see, mine is actually quite close to 45 degrees, because I am in Canada.
Next there is the azimuth adjustment:
On mine you just swivel and pan the head around by loosening the locking thumbscrew, grab the mount by the base and rotate it.
The tricky part is getting it pointed right at Polaris. As I said in your location Polaris will be at an altitude of 35 degrees, due north. If you've set the alt adjustment to 35, it should be just about right (as long as the scope is on reasonably level ground). Use a compass to verify north and identify which one it is, if you are not sure.
In my case I look along the axis by eye, try to aim it towards Polaris kind of like looking down a gun barrel. I have to crouch down a bit to get my head in the right spot. Then look with one eye along the edge of the mount, and adjust the alt-az controls until it's real close. At that point you will have a rough alignment, probably good enough for observing and ok for imaging with a web cam. Once you have it set right don't adjust those controls any more. To look at targets you must only use the RA/ Dec controls to move the telescope.
This will work ok, for a crude adjustment. You will occasionally need to make a slight adjustment of declination once in a while due to drift. The amount required depends on how close you are aligned to the celestial pole, and how much magnification you are using. Also, the further away your targets are from Polaris makes a difference. Targets near polaris will not drift as much, because the sky is like a wheel and you are pointing toward the center, the "hub", which does not have as high angular velocity as at the "rim".
Here's a picture showing the general concept, from the Royal Astronomical Society of Canada:
For more precision, you need to fine-tune using drift techniques. But they are only needed when doing long-exposure photography where it needs to be bang-on the whole time. So if I were you I'd not worry about that until later.